Jio effect: Airtel partners with Celkon, offers 4G smartphone at Rs 1349

The 'Celkon Smart 4G' comes with a four inch touch screen, dual SIM slots and access to all popular apps like YouTube, WhatsApp and Facebook

India’s leading telecom operator Bharti Airtel on October 30 in partnership with Celkon launched a 4G Android smartphone for Rs 1,349. The phone comes bundled with Airtel's Rs 169 offer plan, which provides unlimited calls, and 500 MB data per day for 28 days.

The partnership is part of Airtel’s ‘Mera Pehla Smartphone’ initiative, under which Airtel plans to collaborate with device manufacturers to launch smartphones at the price of a feature phone.

In terms of specifications, the Celkon Smart 4G smartphone sports a 4-inch screen, dual-SIM slots and FM radio. The Android powered 4G smartphone offers access to several apps on Google Play Store, including YouTube, Facebook and WhatsApp. The device will also come preloaded with apps from Airtel -- MyAirtel app, Wynk music and Airtel TV.

The phone comes bundled with Airtel Rs 169 offer plan, which provides unlimited calls, and 500 MB data per day for 28 days. Also, there is a cashback offer that entails to terms and conditions.

To avail a cashback offer, ancustomer needs to make a down payment of Rs 2,849 for the 4G smartphone and make 36 continuous monthly recharges of Rs 169. The customer will get a cash refund of Rs 500 after 18 months and another Rs 1,000 after 36 months, taking the total cash benefit to Rs 1500.

In case the customer does not wish to opt for the Rs 169 bundled plan, she/he has the flexibility of doing recharges of any denomination and validity as per individual requirements. However, to claim the cash refund benefit, recharges worth Rs 3,000 must be done within the first 18 months (to claim the first refund installment of Rs 500) and another Rs 3,000 over the next 18 months (to claim the second refund installment of Rs 1000). (more)

Taking on Jio: Now Vodafone to offer 4G smartphones for Rs 2,899

Vodafone has forged a partnership with Micromax, wherein customers can own a 4G smartphone for Rs 999

As the incumbent operators look to take on Reliance Jio and retain their customer base for feature phones, they are forging partnerships with handset makers so as to make smartphones affordable and within reach of a large section of society.

After Airtel, which has tied up with Karbonn to come out with a smartphone for an effective price of Rs 1,399, Vodafone has also forged a partnership with Micromax, wherein customers can own a 4G smartphone for Rs 999.

According to the Vodafone offer, existing and new Vodafone customers will have to buy the Micromax Bharat-2 Ultra smartphone by paying Rs 2,899 and if they recharge at least Rs 150 per month for 36 months, Rs 1,900 will be returned as cashback.

Also Read : Micromax launches budget smartphone

At the end of 18 months, users will receive a cashback of Rs 900 and after another 18 months, a cashback of Rs 1,000, in their Vodafone M-Pesa wallets. Vodafone has not provided a specific plan for the Micromax offer and people buying the device can recharge with existing offers of the company.

As the company is targeting feature phone users, who usually recharge with amounts starting at Rs 10, Vodafone has allowed the flexibility for users to choose recharges of any denomination but to avail the offer, a minimum of Rs 150 should be spent in a month, or Rs 2,700 in 18 months.

Avneesh Khosla, associate director — Consumer Business, Vodafone India, said, “Through our partnership with Micromax, we have democratised 4G smartphones at a price of under Rs 999. This will help fulfill the aspirations of several million phone users across the country who desire a smartphone but couldn’t afford one.”