Check out the latest Breaking Apple Updates

Apple releases red iPhones, cuts prices on lower-end iPads

Red iPhone : Apple is refreshing and cutting prices on two of its iPads, but held back on updating its higher-end tablets.

A much-speculated 10.5-inch iPad didn't materialise, nor did new versions of iPad Pros aimed at businesses and creative professionals.

Apple unveiled the new iPads through a press release rather than a staged event, the opposite of the process reserved for bigger product releases, which typically are unveiled in September or October, in time for the holiday shopping season.

Apple AirPods review: Seamless connectivity without wires

Apple AirPods : I've been using Apple’s EarPods as my primary mobile headset for more than four years. Thankfully, they fit my ear and are quite comfortable, thus I’m able to fall asleep wearing them. And I do so nearly every night, when they are connected to my iPod.

Thus, after the jokes about losing one’s AirPods (Rs 15,400) died down, I was interested in taking it through its paces. Popping them out of the charging case, the AirPods paired very easily and very fast with my iPhone; and all my other Apple devices. Next, I went out for a run, wearing as bandana for fear of losing the AirPods.

Also Read : Gionee launches A1 smartphone in India with selfie-focused 16 MP camera

Apple unveils its cheapest iPad

Apple cheapest iPad : Apple introduced a revamped version of its most popular-sized iPad at the cheapest price ever, and a shiny red iPhone 7, whose sales will help to combat AIDS.

Apple unveiled a new 9.7-inch iPad with a brighter Retina display starting at $329, and a special edition red-aluminum finish iPhone 7 and iPhone 7 Plus, part of the company’s decade-long partnership with (RED), which contributes to the Global Fund to fight HIV and AIDS.

Apple's next big thing: Augmented reality

Tim Cook has talked up a lot of technologies since becoming Apple Inc’s chief executive in 2011. Driverless cars. Artificial intelligence. Streaming television. But no technology has fired up Cook quite like augmented reality (AR), which overlays images, video and games on the real world. Cook has likened AR’s game-changing potential to that of the smartphone. At some point, he said last year, we will all “have AR experiences every day, almost like eating three meals a day. It will become that much a part of you”.

Why the Indian market's an Apple-polisher

Why the Indian market's an Apple-polisher

Apple has slashed rates of the higher end version of its iPhone 6s and 6s Plus by Rs 22,000 in India, as it prepares to begin sales of its latest iPhone 7 and 7 Plus from October 7. The move is aimed at tapping aspirational buyers, who might not want to cough up the full price for the newer model and increase market share.

“The price drop won’t move the needle much,” said Neil Shah, director at Counterpoint Research. “However, with the Samsung Galaxy Note 7 debacle, it gives Apple a window of opportunity to attract premium Samsung customers, with attractive offers on the iPhone 6s and 7. This could bump up Apple’s share in the premium smartphone market to above 60 per cent from 47 per cent currently.”

Samsung Galaxy Note 7 is facing a global recall due to faulty batteries that is a potential fire hazard.

Prices of the 128GB variants of the iPhone 6s and 6s Plus were dropped from Rs 82,000 and Rs 92,000 to Rs 60,000 and Rs 70,000, respectively. Appleusually drops the rates of older generation devices in order to appeal to buyers, who might not want to splurge on the latest devices.

The 16GB and 64GB variants of last year’s iPhone models have been discontinued, and the company has introduced a 32GB variant of both devices. The new base variant of the iPhone 6swill cost Rs 50,000, while that of the 6s Plus will cost Rs 60,000. It isn’t clear if Apple will continue to sell the older iPhone 6 variants in India.Read more.