Indian e-commerce major Snapdeal.com has decided against renewing Bollywood superstar Aamir Khan’s contract as brand ambassador, The Economic Times reported Friday.
The one-year deal ends later this year.
"It was extendable by a year but the company decided against it," one of two sources that the newspaper spoke to said. It was not immediately clear whether Snapdealwould replace Khan with another celebrity.
The Economic Times said Snapdeal didn't respond to its questions, while it couldn’t reach Khan for comment.
Marketing industry experts ET quoted said that the move by Snapdeal likely stemmed from Khan’s comments last year about growing intolerance in the country.
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