Motorola's newest instalment in the premium segment, the Moto X Force, boasts of a screen so strong that it just won't shatter no matter how much you drop it. A challenge, I gladly accepted.

At first glance, the Force seemed very chunky but to my surprise it was pretty lightweight. Motorola has not given beauty a preference as the phone looks quite ordinary. It has a 5.4-inch AMOLED screen with a resolution of 1,440 x 2,560p, which provides for sharp and vibrant colours. The display is akin to other premium smartphones.

Under the hood, it houses a Qualcomm Snapdragon 810 processor along with 3GB of RAM which is sufficient. Playing games on the Force was a breeze. Surprisingly, it didn't heat up much even when used at a stretch. It comes with a 3,760-mAh battery and it lasted me a good two days on heavy usage. The device runs Android 5.1.1 Lollipop but an upgrade to Marshmallow is likely in the foreseeable future.

At Rs 49,999, the Moto X Force delivers more than enough. Most people are very careful with their premium phones - one of my colleagues wraps her iPhone 6 in a soft pillow-like case. With the Force, one has the option to roughhouse the phone as much as they like.

The Force comes with a Moto app that registers gestures such as a twist to launch the camera. The camera app, however, is slow to load which is quite frustrating. It has a 21-megapixel (MP) primary camera which delivers good-quality images but only in conditions with good lighting. If you try to click a picture in low light, the resultant output is disappointing. The 5MP secondary camera is good enough for selfies.

The star of the show is the Force's screen. It has two touchscreen layers beneath the scratch-resistant layer. I was a bit apprehensive while undertaking drop tests. I feared the worst when I dropped it the first time.

Snapdeal won't renew Aamir Khan's contract as brand ambassador

Indian e-commerce major Snapdeal.com has decided against renewing Bollywood superstar Aamir Khan’s contract as brand ambassador, The Economic Times reported Friday.

The one-year deal ends later this year.

"It was extendable by a year but the company decided against it," one of two sources that the newspaper spoke to said. It was not immediately clear whether Snapdealwould replace Khan with another celebrity.

The Economic Times said Snapdeal didn't respond to its questions, while it couldn’t reach Khan for comment.

Marketing industry experts ET quoted said that the move by Snapdeal likely stemmed from Khan’s comments last year about growing intolerance in the country.

Netflix may face tough competition, but content volume holds key

The wait for Indian audiences is finally over as the American content producer and distributor, Netflix, announced its entry into India at the CES 2016 on Wednesday. The over-the-top (OTT) giant announced expansion to 130 countries simultaneously, including India. There are three tiers of pricing available per month — basic at Rs 500, standard at Rs 650 and premium at Rs 800.

Whispers about Netflix entering India had been growing over time and existing Indian players had been priming up for the event, weighing strengths and weaknesses on their part, and more importantly, for Netflix.

Pricing was going to be the main issue, felt industry players, since in India, paying for content online is still very rare.