Aamir to partner Maharashtra govt

Aamir Khan and his wife Kiran Rao have launched the Paani Foundation, which will partner the Maharashtra government in its efforts to communicate and educate people at the grass root level about water conservation and watershed management. The foundation and the government announced the first initiative called the Satyamev Jayate Water Cup, a competition to popularise water conservation and watershed management in the rural areas of the state.

Snapdeal won't renew Aamir Khan's contract as brand ambassador

Indian e-commerce major Snapdeal.com has decided against renewing Bollywood superstar Aamir Khan’s contract as brand ambassador, The Economic Times reported Friday.

The one-year deal ends later this year.

"It was extendable by a year but the company decided against it," one of two sources that the newspaper spoke to said. It was not immediately clear whether Snapdealwould replace Khan with another celebrity.

The Economic Times said Snapdeal didn't respond to its questions, while it couldn’t reach Khan for comment.

Marketing industry experts ET quoted said that the move by Snapdeal likely stemmed from Khan’s comments last year about growing intolerance in the country.