Snapdeal won't renew Aamir Khan's contract as brand ambassador

Indian e-commerce major Snapdeal.com has decided against renewing Bollywood superstar Aamir Khan’s contract as brand ambassador, The Economic Times reported Friday.

The one-year deal ends later this year.

"It was extendable by a year but the company decided against it," one of two sources that the newspaper spoke to said. It was not immediately clear whether Snapdealwould replace Khan with another celebrity.

The Economic Times said Snapdeal didn't respond to its questions, while it couldn’t reach Khan for comment.

Marketing industry experts ET quoted said that the move by Snapdeal likely stemmed from Khan’s comments last year about growing intolerance in the country.

Aamir damaged India's brand identity, says DIPP secretary

Actor Aamir Khan damaged the “brand India” while being the brand ambassador of the celebrated ‘Incredible India’ campaign, a senior official has said.

Defending the exit of Khan from the campaign, Secretary, department of industrial policy and promotion (DIPP),Amitabh Kant said the actor, by terming India an 'intolerantcountry’, worked against his role as that of a brand ambassador.

“A brand ambassador promotes a brand. People will come to India and tourist flow will increase only if the brand ambassador of 'Incredible India’ promotes the country as 'incredible’,” Kant told reporters on the sidelines of a convocation here on Monday.