After Twitter, PM set to conquer app space
Prime Minister Narendra Modi, who recently became the most followed Indian on Twitter beating film star Amitabh Bachchan, is now setting new records on his own ‘Narendra Modi mobile app’. The app, often referred to as ‘NM on the go’, has already been downloaded 2.5 million times. While the PM’s official app was launched in June 2015, it was Apple CEO Tim Cook who brought it alive two months ago. Cook launched the upgraded version of the app in June 2016 during his India visit.
The PM wants his app to connect with people in the remotest places of the country. It is being seen as a powerful tool of direct communication, ahead of several state elections next year and then the Lok Sabha polls in 2019, an official pointed out. Modi is looking at a growth of at least 20 times in the use of his app, translating to a user base of at least 50 million in the months to come, sources have indicated. The number might still be far from blockbuster games such as Pokémon GO, Angry Birds, Talking Tom and Candy Crush, but the PM’s app could catch up with many others.
A look at Google’s Play Store shows the number of downloads for some of the popular apps. Among the free apps, the Indian Railways train status app has seen an estimated five million downloads and the number is the same for IRCTC as well as SBI Anywhere.(more)
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