Samsung launches Z2 at Rs 4,590 to woo feature phone users to switch to smartphone

Samsung launches Z2 at Rs 4,590 to woo feature phone users to switch to smartphone

Samsung has launched a new 4G handset 'Z2', priced at Rs 4,590, to woo feature phone users to switch to smartphones.

The device, which is also aimed at first time smartphone buyers, is powered by Samsung's own Tizen operating system.

"About 55 crore people in the country are still using feature phones and about 10 million feature phones get sold each month. With Z2, we want to help people transition to smartphones," Samsung India Vice President Mobile Business Manu Sharma told PTI.

He added that the Z2 is the most affordable 4G-VoLTE device in Samsung's current portfolio.

The handset, which will go on sale offline and through Paytm (online) from August 29, will come bundled with Reliance Jio's free voice and data service for 90 days.

This is the third handset powered by Tizen OS. The first smartphone, Z1 in January last year, followed by Z3 in October.(more)