Tuesday, January 19, 2016

Aamir damaged India's brand identity, says DIPP secretary


Actor Aamir Khan damaged the “brand India” while being the brand ambassador of the celebrated ‘Incredible India’ campaign, a senior official has said.

Defending the exit of Khan from the campaign, Secretary, department of industrial policy and promotion (DIPP),Amitabh Kant said the actor, by terming India an 'intolerantcountry’, worked against his role as that of a brand ambassador.

“A brand ambassador promotes a brand. People will come to India and tourist flow will increase only if the brand ambassador of 'Incredible India’ promotes the country as 'incredible’,” Kant told reporters on the sidelines of a convocation here on Monday.

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