Home-grown Hike Messenger has accused Facebook of blocking an option in its advertisements which lets people visit the chatting application’s website.
Run by Kavin Mittal, son of Bharti Enterprises Chairman Sunil Mittal, Hike competes with Facebook-owned WhatsApp. Hike is owned by a joint venture of Bharti and Japan’s SoftBank.
“Advertisers have, among other options, the option to ‘send people to your website’. A few weeks back, we were suddenly blocked from using this option while we were able to use other non action-led options,” a Hike spokesperson told PTI.
The spokesperson added they assumed it was a technical glitch but when the team wrote to Facebook, the social networking giant said Hike would not be able to run the ads.
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