For decades, Bollywood has portrayed the nobility to stand for a cause that benefits public at large. The heroism comes with a price tag too - it taught us. The real life choices may not be very dissimilar for the industry’s top paid actors either. While, Sunny Leone, the porn-star turned bollywood actor, responded positively weeks after she received a request from the Delhi government to not endorse any pan masala brand, the others, if they wish to follow suit, may have to relinquish crores as endorsementfees that they earn – appearing for pan masala brands currently.
Shah Rukh Khan – one of Bollywood’s top paid actor and brand endorser signed a deal for Rs 20 crore in 2014 to promote Pan Vilas. The choice was obvious given the TVC’s message for its target customers – for men who made it big in life on their own. The deal was said to be the highest endorsement fee charged for a single brand at that point in time by any Bollywood actor.
Priyanka Chopra – who endorses Rajnigandha Silver Pearls – charged a premium on her standard rate of Rs 1 crore for the brand, it is learned.
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