Film actor and producer Aamir Khan will cease to be the face of Incredible India, the signature advertising campaign for the tourism ministry to promote India globally, the government confirmed Wednesday late evening, after many twists and turns.
Khan, recipient of the Padma Shri and Padma Bhushan awards, has been the ambassador for Incredible India since 2009, when the Congress-led government was in power. And, had continued since the current government took power in 2014.
The current decision is being attributed to Khan’s recent remark on "rising intolerance in India" but the government tried to distance itself from that controversy. The tourism ministry spoke in many voices through the day on the subject. In the evening, minister of state for aviation and tourism Mahesh Sharma confirmed the development through a tweet, often used as the official medium of communication by this government.
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