The wait for Indian audiences is finally over as the American content producer and distributor, Netflix, announced its entry into India at the CES 2016 on Wednesday. The over-the-top (OTT) giant announced expansion to 130 countries simultaneously, including India. There are three tiers of pricing available per month — basic at Rs 500, standard at Rs 650 and premium at Rs 800.
Whispers about Netflix entering India had been growing over time and existing Indian players had been priming up for the event, weighing strengths and weaknesses on their part, and more importantly, for Netflix.
Pricing was going to be the main issue, felt industry players, since in India, paying for content online is still very rare.
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